The story behind the name

Trucking in High Heels™
Isn't About Trucks.

It never was.

It's About the Journey.

Trucking in High Heels™ was founded in transportation, but its meaning has grown over time.

Today, “trucking” represents the journey we all take through life—moving forward despite obstacles, embracing new opportunities, and continuing toward our purpose.

The high heel symbolizes confidence, authenticity, and the courage to lead without changing who you are.

Together, they represent our belief that success isn’t about fitting into someone else’s mold—it’s about walking boldly in your own.

Keep Moving Forward

In transportation, “trucking” means you’re in motion. You’re delivering. You’re committed to the destination even when the road is long, the weather is rough, and the load is heavy. That’s life. That’s entrepreneurship. That’s parenthood, caregiving, healing, and growth. Trucking means you don’t stop. You adapt. You find another route. You keep going.

Show Up As Yourself

The high heels represent confidence, courage, authenticity, and the audacity to show up as yourself — fully and unapologetically — no matter what room you walk into. They represent the woman who built a business in an industry that didn’t expect her. The person who walked into the boardroom when no one held the door open. The dreamer who dressed for the life they were building, not the one they were leaving behind.

“Together, they remind us that success doesn’t require changing who you are. It requires believing in who you’re becoming.”

— Meighan Cole-Bailey, Founder

This is the movement. This is the mission. This is Trucking in High Heels™.

This Is For You If…

You're ready to stop surviving and start building.

You've been told your dream is too big — and you believe it anyway.

You want to build wealth without losing yourself in the process.

You're navigating a career change, a life change, or a mindset change.

You want to leave something behind that outlasts you.

You're ready to become the CEO of your own life.

A word from Meighan

I Built This For You.

I know what it feels like to start with nothing but a will to keep going. I know what it feels like to be underestimated, overlooked, and told that where you came from determines where you’re going. I built Trucking in High Heels™ as a reminder — to myself and to everyone who finds their way here — that the road is yours. The destination is yours. And you are more than capable of getting there. I’ll be right here with you.

— Meighan Cole-Bailey

Meighan Cole-Bailey, Founder of Trucking in High Heels™

Ready to Start Moving?

The road is yours. Let’s walk it together.